It all started long before I ever pressed the shutter.

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For more than twenty years, I worked in advertising and production.
 

Long days, endless hours on set and in post-production, negotiating with clients under pressure. It was a school where I gained experience you can’t buy — hard-earned know-how that teaches you to read light, understand rhythm, and see the story before it happens.

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Sport taught me the same. In the Muay Thai and K1 ring, there’s no room for compromise. You have to be prepared, focused, and aware of every detail. It’s exactly the same behind the camera.

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When I fully committed to photography, I quickly realized that today’s story is no longer just a still image. Photography and video are inseparable — one captures the decisive moment, the other lets the audience experience the whole journey.

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That’s why today I create visual content for athletes, brands, and individuals that combines the precision of photography with the energy of video. Whether it’s a campaign for a major brand or a personal project, the goal is always the same: to capture emotion that stays in both mind and heart.

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Among my clients are names like GAP, Under Armour, Nike and others who understand that the power of a story is greatest when the image is built on a solid foundation of experience and told with every available medium.

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I don’t just create content. I create stories you can’t forget.